Case Study: Blue Prism
Turn the Website into a Growth Driver with SQL Magnets
The Need
Turning website engagement into sales-qualified leads
Blue Prism needed a more strategic digital experience that could better support the sales process and generate higher-quality inbound opportunities. The focus was on creating a more organized and scalable resource ecosystem that made it easier for prospects to discover relevant content, engage with the brand, and move deeper into the funnel. Through improved content structure, stronger lead generation pathways, and a more intentional user journey, the website became a more effective driver of sales-qualified leads for the organization.
The Results
A data-driven analysis of campaign performance, focusing on ROI optimization and growth metrics.
+52%
Website SQLs
By revamping the resource experience, refining lead capture pathways, and aligning content more closely with buyer intent, SQLs increased turning marketing engagement into pipeline generation.
Resource Downloads
A more strategic acquisition approach expanded the reach of resource library. By improving search visibility and refining paid campaign targeting there was large growth in resource downloads.
+71%
+78%
PPC Conversions
Leaning into the educational resource library, we developed a strong PPC strategy with improved landing page alignment and a clearer connection between ad intent and high-value resources.
+40%
Engagement Rate
The overall improvements left to a more engaging digital experience. With clearer navigation, more relevant content, and stronger conversion touchpoints, the engagement rate soared.