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Dave Behr Portfolio
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PROFESSIONAL EXPERIENCE

Senior Growth Marketing Manager

Gaia Herbs

Senior Web Marketing Manager

Nordic Naturals

Director of Marketing & Accounts

Masonry Interactive

Marketing Manager

Forte Foundation

Digital Marketing Manager

Seton Foundations

Digital Marketing Manager

YMCA of Austin

March 2025 - March 2026

  • Directed growth strategy for a $100M ecommerce business, identifying funnel inefficiencies and leading cross-functional initiatives that improved revenue performance and long-term customer value.

  • Oversaw P&L performance for the DTC eComm business, optimizing channel mix, partner agreements, and customer acquisition strategy to improve MER, LTV, and overall marketing efficiency.

  • Grew email and SMS channel revenue by 28% YoY by leading a lifecycle marketing strategy focused on segmentation, automation, personalization, and customer engagement.

  • Stabilized and restored DTC performance by diagnosing inefficiencies across the customer funnel, reshaping acquisition strategy, and leading retention-focused initiatives that improved efficiency and customer value.

  • Led social media growth initiatives alongside a direct report, identifying new audience and partnership opportunities that increased channel revenue. 

  • Drove 19% YoY revenue growth (and 25% subscription revenue growth) by leading a CRO and retention strategy centered around A/B testing, customer journey optimization, and subscription-focused lifecycle initiatives.

May 2023 - March 2025

  • Directed a five-person team responsible for web, email, SEO and PPC performance, driving cross-functional initiatives that strengthened customer engagement and ecommerce growth.

  • Owned performance of the Nordic Naturals DTC ecommerce business, driving 31% revenue growth through strategic investments across acquisition, retention, ecommerce optimization, and promotional planning.

  • Led an enterprise SEO strategy that increased organic visibility and acquisition, driving 45% growth in clicks, 85% growth in impressions, and 23% improvement in average search ranking position.

  • Served as both Product Owner and Scrum Master, improving development velocity by streamlining Agile workflows and introducing automation-driven QA and communication processes that increased efficiency.

  • Expanded the engaged email audience 55% while maintaining strong engagement performance, contributing to a 67% increase in email-attributed revenue through more strategic lifecycle marketing and audience segmentation.

  • Partnered cross-functionally to align content, web, and lifecycle marketing strategies with broader business objectives, building quarterly campaign roadmaps that improved organizational alignment and execution.

  • Utilized a detailed A/B testing plan that I developed for both web UX and email to continuously test and learn how users reacted to new features to guide our decisions.

  • Coordinated with the Business Intelligence team to collect, analyze, and report on web and email KPIs to ensure trends are spotted in time to be proactive.

September 2018 - May 2023

  • Managed client marketing budgets from $50K–$1M/mo. for use in event planning, media buying, graphic design, ad creation, website updates, and social media and newsletter production. 

  • Worked with C-level client reps to build and execute marketing and website strategies. 

  • Responsible for mapping out and managing all new client projects to determine timelines, KPIs and deliverables.

  • Regularly reviewed A/B test campaign data with client reps to make necessary adjustments as needed.

  • Managed a team of seven, including account representatives, designers, and web developers; oversee third-party vendors and copywriters, as well as manage two marketing interns per semester.

  • Used a Scrum framework to help manage a web development team, facilitating sprint planning, daily standups, and backlog grooming to keep projects on track and improve collaboration across the team.

  • Led the strategy development, execution, and analysis of client marketing initiatives. 

  • Recommended and implemented campaign changes based on performance and audience trends by analyzing data on platforms including Instagram, Facebook, TikTok, Twitter, Google Ads, Analytics, and Bing Ads to maximize ROI. 

  • Maximized potential of client’s CRM systems by categorizing users and customers to create targeted messaging.

February 2017 - September 2018

  • Managed the reporting and presentation of advertising, email, website and social media metrics.

  • Facilitated cross-collaboration to build marketing strategies to address organization-specific challenges. 

  • Managed constituent and donor database in the thousands and reported metrics.

  • Assisted with national event promotion, planning and execution for multi-day events with 500+ attendees.

January 2016 - January 2017

  • Managed marketing campaigns with representatives from each of the five foundations; each with a budget of $75K-$100K. 

  • Tracked the KPIs of email, website and social media metrics; recommended changes based on data.

  • Developed and implemented budget-conscious end-to-end content strategy campaigns.

  • Led a team to raise $96K, a company record, during Amplify Austin across the four foundations.

August 2014 - December 2015

Managed and executed the digital communication strategy for the nine branches of the YMCA of Austin.

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